The Houston Christian University Department of Athletics Marketing Strategy is designed to align Husky Athletics with reputable businesses and organizations committed to the mission and core values of both HCU and the NCAA Division I student-athlete experience. Resources and funds generated annually through sponsor partnerships go directly to enhance and support the school’s 17 NCAA athletic programs and over 300 student-athletes. HCU Athletics encourages our student-athletes to pursue excellence in academics, athletics and community involvement. The corporate partnership program is a great asset in helping us reach our goals for providing outstanding learning opportunities for our student-athletes, while also providing advertising and sponsorship exposure opportunities for businesses and organizations. Few marketing platforms possess the impact and influence of college athletics. Our team will work with you to capture all the passion, loyalty and excitement of college sports and deliver a seamless plan for activation. We will assist you to reach your target audience, develop top-of-mind awareness and build customer loyalty. The Department of Athletics is continuously identifying opportunities to market and add value to businesses and organizations who want to be actively involved with HCU Athletics. Each package is tailor-made to fit your objectives and budget; and our execution of that package will provide your business with greater value and equity.
HCU Athletics Corporate Sponsorships are designed to provide the following:
-To create a customized package that enables our sponsors to meet their marketing and advertising objectives.
-To provide a positive brand image and a business-to-business relationship by tying corporate sponsors and game sponsors to a university and athletic program of notable prestige and success.
-To maximize brand awareness through exposure to an extremely loyal fan base.
IN-VENUE VISIBILITY
-Public address announcements & on-field/court signage
-Company logo on game rosters and programs
-Admission ticket back advertisements/coupons
-Game day promotional table set up
EVENT ACCESS
-Complimentary group ticketing
-Season passes to home athletic events
-Special event access
-Reserved seating
HCUHUSKIES.COM & SOCIAL MEDIA
-Company logo on Corporate Sponsor page
-Rotating company logo on front landing page of website
-Brand on social media graphics – post-game report, score, starting lineups
HUSKY SPORTS NETWORK
-Pregame show – Countdown to Tipoff, etc.
-Halftime report
-Post-game show
-Presented by” read
-30-second commercial
-Highlight replay graphic sponsor
SAMPLE TITLE SPONSORSHIPS
-Husky Sports Network
-HCU Athletes of the Week
-HCU Athletics Awards Celebration
-Player of the Game
-Select Games (football, basketball and baseball)
Corporate Sponsors
HCU Athletics corporate partners are vital to the success of our athletic teams and play a key role in shaping the future of HBU Athletics. Houston Christian Athletics corporate partners are dedicated to excellence and are committed to making the Huskies successful. HCU Athletics seeks to establish financially and mutually beneficial relationships with a select group of corporate sponsors and local businesses. Corporate Sponsors and supporters of HCU Athletics will supplement our desire to enhance the athletics program’s profile in the University’s community as well as increase its presence among the local and regional sports audiences.
For information on how we can help your business succeed by partnering with Houston Christian University Athletics please contact:
Channing Brown
Corporate Sales & Client Services Assistant
cbrownt@hc.edu
